Optimal Retail Contracts - Xiaojian Zhao
Tracks
Room: Arndt LT1
Thursday, June 29, 2023 |
10:00 AM - 10:30 AM |
Overview
FIRMS AND CONTRACTING I
Convenor: Rohan Pitchford
Speaker
A/Prof Xiaojian Zhao
Associate Professor
Monash University
Optimal Retail Contracts
Abstract
A central problem in vertical relationships is to coordinate the mismatch between supply and demand. This paper studies a problem of contracting between a manufacturer and a retailer who privately observes the retail demand materialized after the contracting stage. Under very general assumptions, we show that the optimal contract can be implemented by either a wholesale contract or a buyback contract, depending on the retailer’s ex-ante liquidity constraint and ex-post bargaining power. In a buyback contract, the manufacturer requests an upfront payment from the retailer and buys back the unsold inventories with possibly nonlinear buyback price. Since return shipments are inefficient, retail supply and price will be lower than the first-best level. The optimal contracts are robust to several scenarios including multiple retailers.